The Impact of Marketing on People’s Perceptions What is marketing? Universally it has been defined as the process of identifying the needs and wants of…
John Chambers CEO, Cisco Systems “Welcome to the human network …” The last 15 years have brought us advances in communications technology far surpassing those…
Inflation An Opportunity and Challenge for GROWTH OF BANKING AND ECONOMY The rising level of Inflation happens due to excessive money supply in the economy…
Steve Jobs Co-founder and CEO of Apple Inc and Pixar “Innovation distinguishes between a leader and a follower” He was born on February 24, 1955…
SME Role On Nation Building Efforts Of India – Joydip Chakladar, CEO AllIndiaLIve India had been a place for Small and Medium Enterprises, from Prehistoric…
Company Profile: creADivity is an online marketplace for selling and purchasing marketing, branding and advertising ideas, concepts and campaigns. It’s a meeting place for marketing…
ABSTRACT Taking care of your people is one of the traits of a good manager. Good managers have the loyalty and support of their people…
Fair Value Accounting: Implications For Banks The significant fact of fair value measurement is to determine the exchange price for a particular asset or liability,…
The TATA Way Author: Dheeraj, Facilitator, The CEO Insights The Group The TATA Group, one of India’s largest business conglomerates, was established by Jamshedji Tata…
The first rule to follow for building a successful business, whether a new business or one that has been around for a while, is to…